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HealthRally

Crowdfunded Health Goal Motivation


Tiny
Published 03/02/2012 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

HealthRally is a website that provides users with a new way to find motivation to meet their health and fitness goals. The website provides users with a place to post their goal. The user can go into as much detail as they like, explaining what they plan to do and why. The goal can be shared with friends and family who can pledge money to a special reward if the user meets their stated goal. The user’s page includes their name, location, goal, reward and amount of money needed to obtain it. The page also includes the user’s team size (the number of family and friends supporting them). Goals can be anything from a nice pair of running shoes to a new camera or a vacation. Users can create rallies for themselves or for a friend.

HealthRally screenshot
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What is the history and popularity of the app?

HealthRally was founded by Zack Lynch and Peter Kaminski in March of 2010. The site was based around behavioral research that indicated the right motivation can help users achieve their health goals. The website has been discussed on many websites and through reviews because of the new way it helps users find the motivation they need to meet and manage their personal goals. The startup managed to earn $400,000 in seed funding to launch its crowdfunding-based health goal website.

What are the differences to other apps?

HealthRally is unique because it doesn’t just give users a place to manage health goals; it provides a unique way to encourage the user to meet them. Friends and family can get involved by pledging funds that will go towards the user’s desired reward. The user can customize their goal and tailor the reward to their personal interests and needs. The application provides an effective way to find encouragement and receive support from the people who care about the user’s health.

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How does the web app look and feel to use?

HealthRally has an upbeat style, which is pretty much what the user would expect considering the website’s purpose. Users are greeted by a light blue and white background accented by the silhouettes of a cheering crowd. The site offers plenty of wide open space so the user can ease into the goal creation or pledging process. HealthRally has created a positive, almost cheerful, setting to further encourage users to set and achieve their goals.

How does the registration process work?

A new user can join the HealthRally community by clicking the light grey “Sign Up” link in the upper, right hand corner of the homepage. A light blue pop up box appears and invites the user to complete a form or click a blue button to sign in with Facebook. Users who fill out the form are asked for an email address, password, first and last name and gender. The user is advised that they must check their email inbox for a confirmation message to complete registration and sign in.

What does it cost to use the application?

Anyone can join the HealthRally community for free. The site only charges based on the pledges the user receives and forms of payment they choose. A 7% fee is taken from each pledge to support the site. The user may also encounter a fee of up to 3% on credit card transactions. This amount may be lower if the user selects one of the other payment methods offered, such as a gift card.

Who would you recommend the application to?

HealthRally is a great resource for anyone who has a fitness goal and needs solid motivation. The site is best for users who have a decent number of friends and family who are cheering them on. Users who wouldn’t mind receiving a gift card reward might prefer the site because they can reduce the fees associated with pledges. The fees are kept relatively inexpensive, although may discourage some users.

  • All users can sign up for an account for free
  • Fees are only accessed if the user receives pledges
  • Multiple payout methods are available, including gift cards and VanillaVisa
  • Users can explain their goals on their goal pages and share them online
  • Momentum is monitored by RallyCoach, which provides reminders and recommendations


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